Archive for: May, 2013

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An Ode to Uncoated Paper

Let‚’ talk about uncoated paper and why it‚’ my favorite. Now, you may be thinking that shiny glossy coated paper is far superior, but this is not the case. Most people, including clients and some colleagues, often assume that the silky glossy sheen adds a level of elegance to printed paper pieces making it an ideal choice for business cards and marketing brochures. Its smooth finish varies from an eggshell to glossy texture. Sure, super-super glossy paper can get pretty fancy and coated paper includes its own roundup of funky textures. Coated paper is pretty cool when we’re talking about synthetic, tear-resistant and water-resistant papers. Imagine the endless possibilities of tear-free or water-resistant paper. Got your wheels turning now I bet! Now, let‚’ introduce why I love uncoated paper all the same and if not more. First and foremost, uncoated paper comes in all the pretty colors and textures. Do […]

Content Marketing Demystified

Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here‚’ what Wikipedia has to say: Content marketing¬¨‚Ćis any¬¨‚Ćmarketing¬¨‚Ćformat that involves the creation and sharing of¬¨‚Ćmedia and publishing content¬¨‚Ćin order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A‚’, photos, etc. Pretty basic, but you get the idea of the fundamental purpose of content marketing. Create content. Promote it. Acquire new customers. SEO and the Biggest Content Marketing Myth Is content marketing great for SEO? Absolutely. When you add a blog to your website and write high quality posts you become an authority for your industry. Google recognizes authorities and rewards them by ranking them higher for industry terms. However, there […]