March 29, 2021
Celebrate Small Businesses – National Mom & Pop Business Owners Day
Running a small business has always been hard; running one
now during the pandemic is exponentially more difficult.
As we all help to keep our local businesses prospering, we
should be especially mindful of it today: National Mom & Pop Business
It was started by Rick and Margie Segel to honor the hard
work of their parents, who opened a hat shop on March 29, 1939, and grew it
into a million-dollar clothing store over the next 58 years. The power of
You should take extra care to celebrate and shop small
businesses, because small businesses help your community. They help because
they are your community. They provide local jobs and raise local taxes.
In fact, according to the U.S.
Small Business Administration, small businesses account for 99.9% of US
business and 47.1% of the private workforce. But that was before the pandemic.
While we don’t know the exact number of closed business yet
due to the pandemic (a Yelp
estimate was about 500 per day, while a University
of California Santa Cruz study showed about 1,500 per day), it is too much.
But you can help in just 4 easy steps:
1. Shop Local
This is sort of obvious, but it’s where it all starts. To
support your local mom & pop businesses, you first have to shop there. Get
to know the owners. Become a regular. Enjoy the personalized service and
feeling of community that you can only get from shopping local. But don’t keep
these local businesses to yourself.
2. Help others shop local
Many local businesses, if they weren’t already, are now
offering services online. Also, many sell gift vouchers (in one form or
another). So, get some and send them to your friends and/or family. Introduce
the people you care about to the local businesses you care about. But don’t
think you have to spend money to spread the word.
3. Share your experiences
Get on all your social medias and praise your local
businesses. Tag them. Post to their own pages. Let all your followers, friends,
and connections know how great your local shops are. Share your experiences and
encourage patronage. But don’t just share with the people you know.
4. Leave reviews
Leaving positive reviews and ratings on Google, Yelp, and
any other applicable review sites can help local businesses expand their
presence even more. 93% of US shoppers search online for local businesses, and 87% of those are reading
online reviews. But don’t just use reviews to complain about bad service—use
your review powers for good too.
Now get (safely) shopping, and make this National Mom &
Pop Business Owners Day a day your favorite local businesses will celebrate.