April 14, 2021
9 Tips To Spring Clean Your Social Media
The weather is getting warmer and the days are getting longer; it is finally starting to feel like spring!
Are you thinking what I am thinking?!
Let’s use that extra daylight and clean up your company’s social media accounts!
I know this is probably not what you had in mind, but having organized, up-to-date social media profiles can save you time in the long run.
Cleaning up your social media accounts is easier than you think.
Here are a handful of things you can do to freshen up your social media pages. Take it one step at a time, and slowly but surely you will have a profile that represents the best version of your company.
- Create a cohesive theme among all your social media accounts
You want your customers to be able to easily recognize you across all social media platforms. Make the profile photo for each of your social media accounts the same, as well as your header photo if applicable. Create usernames that are the same as well. It can be hard to claim usernames on some social media sites so just make sure the username you are selecting is as close to your other accounts as possible.
- Make sure all links on your social media sites are relevant
When was the last time you clicked on your own links? Go try it. Do they bring you to the right landing page? If your links are out-dated or don’t bring you to the correct landing page, change them.
- Delete accounts you are not using (sleeping accounts) or accounts that you no longer have time to maintain.
Social media sites where your company has an account or page but is not active is considered a sleeping account. These can be more harmful to your business than not having an account at all. Delete all accounts that you are no longer active on or have time to maintain. Focus on updating and maintaining a few social media sites and delete the rest.
- Review and delete old messages to make room for new ones
Over the years your inbox or messaging app can become cluttered with unread client messages and spam. Take some time to go through them. Delete spam messages and read unread follower messages. This will create a space that is easy to go through in the future. You will know exactly what messages have been acknowledged and which ones still need attention. Get in the habit of checking your inbox regularly to avoid message overload.
- Explore new social media platforms that can be useful to your business
New social media sites are constantly being launched. Stay up to date on what is out there and relevant to your business. Joining a small site that is specific to your company’s product or services can be more beneficial then a site filled with millions of people who are not necessarily interested in what you do.
- Update profile pictures and page headers
Your company’s profile photo and header is the first thing a potential client will see. Modern clean designs give off a professional persona. Keep your profile photo simple and true to your brand. Your profile picture can be your logo or another element that people will recognize as your company. Also consider changing photos to be seasonally relevant, if that’s your brand.
- Update the passwords on all your accounts and remove employees who no longer need access
Using the same password for all your social media accounts make your accounts susceptible to being hacked. Change your passwords regularly and do not use the same password for all your social accounts. Changing passwords can ensure that former employees no longer have access to your accounts. You can always manually remove employees from administrative roles on your social accounts. The less people who have access to the account the less likely it will end up in the hands of the wrong person.
- Update your “about us” and bio sections, update phone numbers, hours of business, address, and any other changes to your organization
Has your organization changed locations? Have your hours changed in the midst of the pandemic? Do you offer new services or products? All this information should be up-to-date in your “About Us” section or bio. Be sure that all your contact and location information is updated and accurate. This information is crucial for those who are looking to contact you, or acquire products or services from your business.
- Get back into a regular cadence
If you have fallen off or stopped posting regularly now is your time to get back on track. This is your fresh start so take advantage of it! Posting regularly builds to your company and brand’s credibility. It allows you to show off recent and relevant work your company is doing. If you have active social media pages you are more likely to generate leads from those profiles so get posting!!