All posts in: Content Marketing

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The Importance of Video in the Social Marketing Sphere

When it comes to reaching out to prospective clients, video offers a unique form of communication that gets across what text and audio simply can’t. Industry trends indicate video use will be on the rise among the marketing community. Here at Borcz + Dixon, we’ve noticed that trend as well and our clients have benefitted from it. Here are some guidelines to ensure your videos hit their mark. Originality Make it memorable. Whether your audience views a six-, 15- or 30-second video, it‚’ imperative that something stands out. Apple has made waves in recent months in the form of a pre-teen uttering three simple words: ‚”What‚’ a computer?‚” Unknowingly, she not only ignited a conversation about modern-day technology but became the centerpiece of a commercial in which people vividly remember the brand and the details of the video. Live videos Facebook, Instagram and Periscope offer businesses the chance to produce […]

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#FTWs and #fails of Online Content Marketing

So, as you can tell from the title of this blog post, we’re going to be chatting about online content marketing. As you can also tell from the title of this blog post, we will be discussing the #FTWs and #fails of said online content marketing. If you’re scratching your head because you don’t know what a hashtag (#) is, you need more help than I can give you in this post. But if you just need a little clarification on what #FTW and #fail have to do with online content marketing, here are some quick definitions: #FTW: This stands for “For The Win,” and is basically used to describe something that is totally awesome. For example, “Wow, my content marketing campaign is really taking off! My company/client/brand is starting to see incredible results from this campaign. Online content marketing #FTW !!” #fail: This means exactly what the actual word […]

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How to Write Shareable Content

Who would’ve ever thought that blogging and social media would become such a big part of a business‚’ online marketing plan? While many old-school marketers have pushed off this crucial component ‚Äö√Ñ√¨ they can no longer deny its benefits for any business.¬¨‚Ć Not only is it a vital step for SEO purposes (more on that later) but it connects you with your readers and fosters lasting relationships. Many writers struggle with how to create content that will capture readers.¬¨‚Ć They may put endless hours into a single blog article, only to see a few measly clicks or visits to the post.¬¨‚Ć Here are a few expert tips on how to write content that‚’ easy to read, interesting, and original. Keep it simple, stupid While I try to refrain from clich‚àö¬© sayings, “Keep it simple, stupid” is just so applicable.¬¨‚Ć If you have a complex idea or topic to write about, […]

5 Ways to Break From Your Blog and Save Your Sanity… While Keeping Readers Interested

Let‚’ face it. Sometimes blogging becomes a tedious chore filled with procrastination and writer‚’ block. And that‚’ a shame, because it should be a joyful relationship between you and your audience. But no matter how passionate you are about your subject you will inevitably need a break. A breather to recoup and refill your creative reservoir. But here‚’ the problem‚Äö√Ñ√Æwhile you’re off taking a break your readers are becoming disinterested and forget about you completely. So what do you do? Should you push through it and keep writing?¬¨‚Ć Probably not‚Äö√Ѭ∂ Here‚’ the scary truth. If you dread writing posts, your readers can always tell. They will see a clear lack in quality and your posts will be unfulfilling to them. That‚’ when you see your subscriber list and reader engagement tank. It‚’ how you turn an outstanding blog into a complete failure. But there is a way to take a […]

Content Marketing Demystified

Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here‚’ what Wikipedia has to say: Content marketing¬¨‚Ćis any¬¨‚Ćmarketing¬¨‚Ćformat that involves the creation and sharing of¬¨‚Ćmedia and publishing content¬¨‚Ćin order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A‚’, photos, etc. Pretty basic, but you get the idea of the fundamental purpose of content marketing. Create content. Promote it. Acquire new customers. SEO and the Biggest Content Marketing Myth Is content marketing great for SEO? Absolutely. When you add a blog to your website and write high quality posts you become an authority for your industry. Google recognizes authorities and rewards them by ranking them higher for industry terms. However, there […]