As a consumer, this type of tracking can be kind of creepy, but as a marketer trying to attract consumers, is quite magical.
All posts in: Digital Marketing
Businesses have just seconds to win over customers. Reading undoubtedly takes a lot more time than a video message. Video adds to the visual aspect and the persuasion factor increases noticeably. Plus, it is found that more action is taken by the user after watching a video.
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients!
We can show website traffic. We can show leads. Heck, we can even show you what phone brand and model brings in the most website visitors. All of which can be used to improve a digital marketing campaign. But there is one link missing that could bring it all together. That is, until now. Foursquare recently announced the launch of Attribution Powered by Foursquare, which allows advertisers to track the amount of in-store foot traffic that results from their digital advertising efforts. Let me repeat that‚Äö√Ñ¬∂ You can actually see if the online campaigns you are running are bringing people into your physical location. It‚’ time to start justifying those advertising dollars. How does it work? Basically it uses GPS enabled apps on smartphones to track where the user goes after exposure to an ad. This only works if the smart phone user has agreed to leave their location-sharing feature […]