All posts in: Paper

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A Case for Print in the Digital Age

“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or her waking hours looking at screens (televisions, computers, mobile phones)2 and about 87% of Americans have access to the Internet.3 With that kind of proliferation then, it seems obvious that online marketing should be the backbone of any advertising campaign and that is true. A digital campaign can target a lot of users quickly. It can put your product directly in front of the people who want to buy it through ad targeting. However, there is a case to be made for the importance of print advertising as well. A few years ago, experts were […]

How Paper is Made

As promised in my last post, An Ode to Uncoated Paper, I am back to talk about the paper making process. Talking about paper, without sharing details on how it‚’ made, would feel too much like cheating you out of valuable knowledge! Besides, you’ll be amazed at what you’re about to learn. Let‚’ keep this basic shall we? The paper machine has four principal units‚Äö√Ñ√Æforming section, press section, drying section and machine calendaring. Not so complicated and I bet you’re wondering if the machine calendaring is where calendars are made. It‚’ not, by the way. Forming Section Here is where the paper stock, before it becomes paper, is first diluted with water to create a special pulp consistency. It is then pumped into the headbox and the pulp is spread along the width of the machine which moves the pulp onto a finely-woven plastic belt. The water is then drained […]

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An Ode to Uncoated Paper

Let‚’ talk about uncoated paper and why it‚’ my favorite. Now, you may be thinking that shiny glossy coated paper is far superior, but this is not the case. Most people, including clients and some colleagues, often assume that the silky glossy sheen adds a level of elegance to printed paper pieces making it an ideal choice for business cards and marketing brochures. Its smooth finish varies from an eggshell to glossy texture. Sure, super-super glossy paper can get pretty fancy and coated paper includes its own roundup of funky textures. Coated paper is pretty cool when we’re talking about synthetic, tear-resistant and water-resistant papers. Imagine the endless possibilities of tear-free or water-resistant paper. Got your wheels turning now I bet! Now, let‚’ introduce why I love uncoated paper all the same and if not more. First and foremost, uncoated paper comes in all the pretty colors and textures. Do […]