It’s no secret that social media is changing. Each day we wake up there’s something new. We typically think of our favorite social media platforms – Facebook, Instagram, and Twitter. But don’t forget Google, the world’s most beloved search engine. It’s imperative to consider Google when thinking about social media platforms and cross aggregating. But first, let’s touch base on one of the most important things Google has recently brought us – Google My Business. Google My Business (also known as GMB) is a free tool provided by Google that allows business owners to improve their brand’s online presence via search engines within their local region. This ability is essential to local SEO efforts and is just like social media in the sense that Google My Business will enable consumers to find your business as a result of organic search. Fill in the Blanks: Creating an Account with GMB Creating an account […]
As a consumer, this type of tracking can be kind of creepy, but as a marketer trying to attract consumers, is quite magical.
We have always been an agency of great people fostering great relationships. Our combination of unmatched creativity, marketing experience and advertising intelligence has been the force behind our strategies. We have always seen our role as the full-service advertising agency that keeps its clients on the forefront of an evolving marketing landscape, combined with technologies that drive innovative and creative results. It’s bigger than Bruce Borcz and Jay Dixon. It’s our entire team and the collaborative relationships we have with each of our clients that drive success. It’s only logical that our agency evolve its own brand to reflect this ever changing dynamic of marketing—hence: AdsIntelligence Marketing Your Digital Media Engine is a marketing company that combines a legacy of creativity and intelligent marketing solutions with changing digital and traditional strategies. Your website is the central force at the heart of your marketing efforts engine. AdsIntelligence is your Digital Media […]
Businesses have just seconds to win over customers. Reading undoubtedly takes a lot more time than a video message. Video adds to the visual aspect and the persuasion factor increases noticeably. Plus, it is found that more action is taken by the user after watching a video.
When it comes to reaching out to prospective clients, video offers a unique form of communication that gets across what text and audio simply can’t. Industry trends indicate video use will be on the rise among the marketing community. Here at Borcz + Dixon, we’ve noticed that trend as well and our clients have benefitted from it. Here are some guidelines to ensure your videos hit their mark. Originality Make it memorable. Whether your audience views a six-, 15- or 30-second video, it‚’ imperative that something stands out. Apple has made waves in recent months in the form of a pre-teen uttering three simple words: ‚”What‚’ a computer?‚” Unknowingly, she not only ignited a conversation about modern-day technology but became the centerpiece of a commercial in which people vividly remember the brand and the details of the video. Live videos Facebook, Instagram and Periscope offer businesses the chance to produce […]
You may be wondering how Borcz+Dixon achieves such a high level of advertising awesomeness. We’re gonna let you in on a little secret.. We believe in having fun at work. Sure, we totally believe that hard work and dedication are REALLY important parts of creating the best work we can, but those aren’t the only ingredients in our advertising cake. If hard work and dedication are the flour and eggs, then collaboration, teamwork, positive attitude, and fun are the butter, baking powder, vanilla, and sugar. All baking metaphors aside, there are a lot of different things that come together to make us a great agency. One little piece of wisdom that we’d like to pass on is this: a happy team is a successful team. How do we create a successful team? Dogs. We have dogs in the office. I’m kidding… kind of. Dogs aren’t the only thing that helps […]
Each year at the Great American Living Awards, attendees are given one complimentary drink and an evening of unlimited entertainment as they gather to honor the top professionals in residential home design, sales, and marketing in the metropolitan D.C. market. We were thrilled to be the social media sponsors at this prestigious event for the third year in a row, and had an unforgettable night filled with amazing conversation and some hilarious TapSnap pictures to take home with us! To start off the evening, Rhonda took the stage in a perfect display of beauty and talent, with an elegant rendition of ‚”What a Wonderful World‚” to get the audience going. Following her performance and the first few awards was a heart-warming tribute to Jim Vance during which Jodi Leigh spoke of his life, work, passions, and amazing soul that he instilled in this community. As a slideshow of photos rolled […]
What do you get when you mix some of the best people in the business, a black tie affair, and a few shiny awards? A great night! On Thursday night, the men and women of Borcz-Dixon put on their bow ties and high heels and headed to the Great American Living Awards (GALA) in Tyson‚’ Corner, Virginia! The GALA event, honoring the building industry’s best and brightest, is the most prestigious residential design, sales, and marketing competition in the metropolitan Washington market, so it was an honor just to attend. Borcz-Dixon had the privilege of being nominated for several awards for their work with multiple clients, and we were excited to see how everyone would fare! Upon arriving at the beautiful McLean Hilton in Tyson‚’ Corner, we were able to greet friends and business associates during the cocktail reception. After spending time chatting with everyone, it was finally time to […]
The Internet, and technology in general, has changed so many things so quickly. It’s easy to lament as opposed to celebrate the technological and cultural evolution that’s happening right before our eyes. I say embrace it. Celebrate it. It’s not going away so don’t ignore it. Understand how change is impacting everything from self-driving cars to the way we buy real estate. Years ago, people would spend their weekends driving the countryside looking at real estate. Perusing fabulously decorated model homes and truly immersing themselves in the space, understanding the flow from one room to the next and imagining their families lives in the home of their dreams. Not so today. Who has the time? Plus, the Internet has made shopping for everything a click away. Nope, today we sit comfortably in our pajamas with a bottomless, hot cup of Joe and click through galleries, floor plans, elevations, virtual tours, […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients!
Since its inception in 2010, Pinterest has captivated and inspired users with its innovative yet simplistic visual discovery engine. Pinterest bringing stories to life and helping users (also known as “Pinners”) discover new things they want may want to plan, buy and experience in the future. The unique, visual nature of Pinterest continues to captivate new users with its continuous stream of content that Pinners simply love to engage with! Why is this social platform such a sensation? And more importantly—as marketers, how is Pinterest relevant to the modern marketing plan? Read on to learn a few of the many profound powers of Pinterest, according to the social media experts here at Borcz + Dixon: Inspire Your Audience: Today’s consumers continue to turn to Pinterest because they are looking to be inspired. Pinterest is a powerful way for businesses to reach both new and existing target audiences in a new and exciting way. Pinterest helps users find creative ideas and inspiration for future projects, events and […]
We can show website traffic. We can show leads. Heck, we can even show you what phone brand and model brings in the most website visitors. All of which can be used to improve a digital marketing campaign. But there is one link missing that could bring it all together. That is, until now. Foursquare recently announced the launch of Attribution Powered by Foursquare, which allows advertisers to track the amount of in-store foot traffic that results from their digital advertising efforts. Let me repeat that‚Äö√Ñ¬∂ You can actually see if the online campaigns you are running are bringing people into your physical location. It‚’ time to start justifying those advertising dollars. How does it work? Basically it uses GPS enabled apps on smartphones to track where the user goes after exposure to an ad. This only works if the smart phone user has agreed to leave their location-sharing feature […]
“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or her waking hours looking at screens (televisions, computers, mobile phones)2 and about 87% of Americans have access to the Internet.3 With that kind of proliferation then, it seems obvious that online marketing should be the backbone of any advertising campaign and that is true. A digital campaign can target a lot of users quickly. It can put your product directly in front of the people who want to buy it through ad targeting. However, there is a case to be made for the importance of print advertising as well. A few years ago, experts were […]
The more things change, the more they stay the same. Regardless of whatever new technologies emerge in online advertising, there are still no silver bullets. No panacea. No one thing that is going to answer all your needs. You still need a blended approach. It seems like daily, there’s a new technology emerging that allows online marketers to get closer and closer to their intended audience. Geo-targeting, retargeted, placement targeting, layering of third-party data for hyper-intent targeting, geo-fencing and conquest targeting — all enable online marketers to find the needle in the haystack. At a cost that can be considerably more than simply throwing-spaghetti-at-the-wall-and-seeing-if-it-sticks numbers game approach. So does it work? The data we’ve seen suggests it’s a relative answer. In short, it depends on how you measure success. Is your goal quantity or quality or some blend of the two? We would suggest the latter. Yes, today, we can […]
In‚ “The Trend Behind Hashtags” we discussed where hashtags originated and the trends that keep them popular. Now it‚’ time to talk a little bit about using hashtags for both personal and professional use. 1. Keep it short and simple There’s no reason to make your hashtag a run on sentence. Hashtags are used to track trends and create conversations. If you have something clever to say, try saying it without jumbling the words together and placing a hashtag symbol in front. 2. Limit your hashtags to 3 at most I cannot stress this enough- there is absolutely no reason to use more than three hashtags. Doing so looks like spam. Furthermore, hashtags are used to capture the topic of what you’re posting about or the photo you’re sharing. You should not need more than three hashtags to summarize what you’re sharing. If you do, then you’re doing it wrong. […]
Borcz+Dixon is extremely excited to introduce Allen Warren to our team. Allen Warren joins Borcz+Dixon Integrated Advertising as a partner with over 17 years in the media industry. Prior to joining Borcz+Dixon, he was the Digital Sales Manager for The Washington Post, where he was responsible for overseeing sales in the mid-Atlantic region. Allen has worked with some of the leading brands in the marketplace helping to customize digital marketing solutions for his clients. Having an extensive print and digital media background with one of the premier publishers in the industry has poised Allen for an easy transition to the agency side of the industry. “I have worked with many of the agencies in the D.C. market and feel that Borcz+Dixon brings the right blend of creativity and digital expertise to their clients, which made it a perfect fit. Everyone here has a passion for what they do and my […]
If you work in a company or industry that frequently attends, hosts or promotes conferences then you may be familiar with the moment you first used a hashtag. Such events as SXSW utilize hashtags to help Twitter users quickly filter through the Twitter Universe, simply by searching for #SXSW. The use of hashtags actually started way back in 2007 when designer Chris Messina suggested using the pound sign as a way to organize conversations on Twitter. Over time, the introduction of apps like Instagram offered similar search methods as Twitter, as hashtags allowed users to quickly find a favorite topic or theme. Instagram is a great example of where hashtags went wrong. Instagram, for instance, allows users to cross-post by simply checking multiple apps when publishing a photograph. Seeing as Facebook is a photo-sharing heavy social media outlet, many photos on Facebook quickly became bumped posts originally shared on Instagram. […]
Anyone still struggling to decide if their business should be actively marketing on social media is, lets face it, pretty late to the game at this point. Of course every business should have a social media strategy in place. The competition has likely already been marketing through social media and these days, their customers expect to easily find them throughout the growing number of social media profiles. Social media is more than just ‘Likes’ and ‘Tweets’ these days, as it has quickly evolved into an integral role in almost every business’s sales cycle. It is a very powerful tool in the right hands, but it can still be an effective means of advertising with even basic attention. Imagine taking the most important metrics of every popular advertising medium over the last few decades (reach, frequency, engagement, direct response, tracking, etc..) then rolling it into one shiny little package and you’ll […]
Your tendency and desire to ensure your social media profiles match does not make you OCD. In fact, it’s something worthy of applause. Social media is ever changing. By the time you finish reading this, some new feature, product or network has launched. How ever will you keep up? Rather than worry about staying on top of social media, perhaps just focus on how you can best manage your current presence. Let’s start with the basics. Facebook Do not use blurry images. Do not use blurry cover images. Do not forget to upload a profile and cover image. For whatever reason, this needs to be said. Whether you’re an individual or a business, do not use blurry images, ever. Since most people setup a Facebook account before all other accounts, take note of your address and description. This is more relevant for company pages. Are you spelling out your state […]
So, as you can tell from the title of this blog post, we’re going to be chatting about online content marketing. As you can also tell from the title of this blog post, we will be discussing the #FTWs and #fails of said online content marketing. If you’re scratching your head because you don’t know what a hashtag (#) is, you need more help than I can give you in this post. But if you just need a little clarification on what #FTW and #fail have to do with online content marketing, here are some quick definitions: #FTW: This stands for “For The Win,” and is basically used to describe something that is totally awesome. For example, “Wow, my content marketing campaign is really taking off! My company/client/brand is starting to see incredible results from this campaign. Online content marketing #FTW !!” #fail: This means exactly what the actual word […]