Continue Reading Hashtags

The Trend Behind #Hashtags

If you work in a company or industry that frequently attends, hosts or promotes conferences then you may be familiar with the moment you first used a hashtag. Such events as SXSW utilize hashtags to help Twitter users quickly filter through the Twitter Universe, simply by searching for #SXSW. The use of hashtags actually started way back in 2007 when designer Chris Messina suggested using the pound sign as a way to organize conversations on Twitter. Over time, the introduction of apps like Instagram offered similar search methods as Twitter, as hashtags allowed users to quickly find a favorite topic or theme. Instagram is a great example of where hashtags went wrong. Instagram, for instance, allows users to cross-post by simply checking multiple apps when publishing a photograph. Seeing as Facebook is a photo-sharing heavy social media outlet, many photos on Facebook quickly became bumped posts originally shared on Instagram. […]

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The Importance of Social Media Marketing: Looking Beyond the ROI

Anyone still struggling to decide if their business should be actively marketing on social media is, lets face it, pretty late to the game at this point. Of course every business should have a social media strategy in place. The competition has likely already been marketing through social media and these days, their customers expect to easily find them throughout the growing number of social media profiles. Social media is more than just ‘Likes’ and ‘Tweets’ these days, as it has quickly evolved into an integral role in almost every business’s sales cycle. It is a very powerful tool in the right hands, but it can still be an effective means of advertising with even basic attention.  Imagine taking the most important metrics of every popular advertising medium over the last few decades (reach, frequency, engagement, direct response, tracking, etc..) then rolling it into one shiny little package and you’ll […]

Consistency isn’t Just for the OCD

Your tendency and desire to ensure your social media profiles match does not make you OCD. In fact, it’s something worthy of applause. Social media is ever changing. By the time you finish reading this, some new feature, product or network has launched. How ever will you keep up? Rather than worry about staying on top of social media, perhaps just focus on how you can best manage your current presence. Let’s start with the basics. Facebook Do not use blurry images. Do not use blurry cover images. Do not forget to upload a profile and cover image. For whatever reason, this needs to be said. Whether you’re an individual or a business, do not use blurry images, ever. Since most people setup a Facebook account before all other accounts, take note of your address and description. This is more relevant for company pages. Are you spelling out your state […]

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#FTWs and #fails of Online Content Marketing

So, as you can tell from the title of this blog post, we’re going to be chatting about online content marketing. As you can also tell from the title of this blog post, we will be discussing the #FTWs and #fails of said online content marketing. If you’re scratching your head because you don’t know what a hashtag (#) is, you need more help than I can give you in this post. But if you just need a little clarification on what #FTW and #fail have to do with online content marketing, here are some quick definitions: #FTW: This stands for “For The Win,” and is basically used to describe something that is totally awesome. For example, “Wow, my content marketing campaign is really taking off! My company/client/brand is starting to see incredible results from this campaign. Online content marketing #FTW !!” #fail: This means exactly what the actual word […]

Why Adwords is the Best SEO Tool Around

For those who don’t know, Adwords is the system used to get paid ads in the sponsored section of the Google Search Engine. SEO is all about getting your site to rank in the organic “unpaid” results. They are two very different things. So what does Adwords have to do with your SEO efforts? One word… testing. How do you know which keywords you should be striving to rank for if you don’t run some tests first? The truth is you don’t. You might be able to guess or make an assumption, but you don’t truly know until you start bringing in traffic for your desired keywords. The Expensive SEO Mistake Many Businesses Make Let’s take a look at what many businesses do. First, They pick a handful of keywords and say to themselves, “If I could just rank for these keywords my business would take off!” Then they hire […]

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How Social Media Has Changed the Dynamics of Marketing

The introduction of new media, specifically social media, has changed the world of marketing and how business professionals communicate with and market to consumers. Consumers are no longer passive, and there is a new expectation of quick gratification when it comes to searching, finding, and having information. Traditional methods of marketing (print, tv, radio, etc.), although not irrelevant, are no longer enough. The game has changed and marketers have had to adapt to the new way people are now communicating, connecting, and consuming information. One of the most noticeable changes is that marketing has become much more “conversational” in nature. Social media has enabled people to have a voice and a chance to be heard as much or as little as they want. This is why it has become important for advertisers to change the way they view their customer base. With traditional ways of advertising seeming to come across […]

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How to Write Shareable Content

Who would’ve ever thought that blogging and social media would become such a big part of a business‚’ online marketing plan? While many old-school marketers have pushed off this crucial component ‚Äö√Ñ√¨ they can no longer deny its benefits for any business.¬¨‚Ć Not only is it a vital step for SEO purposes (more on that later) but it connects you with your readers and fosters lasting relationships. Many writers struggle with how to create content that will capture readers.¬¨‚Ć They may put endless hours into a single blog article, only to see a few measly clicks or visits to the post.¬¨‚Ć Here are a few expert tips on how to write content that‚’ easy to read, interesting, and original. Keep it simple, stupid While I try to refrain from clich‚àö¬© sayings, “Keep it simple, stupid” is just so applicable.¬¨‚Ć If you have a complex idea or topic to write about, […]

Continue Reading Stop Misusing Color

Stop Misusing Color

Color is not to be misused. It demands attention, sets the tone and evokes emotion. Yet, many of us misuse color. Well, stop it! Stop thinking color has to be this or color needs to go here or there or represent this and that. The question is, can you make the color work? Does the color represent the look and feel you’re trying to achieve? Does the color represent your message? Color is best when it follows your first instinct. Unless you have bad instincts, always go with your first reaction. Disclaimer‚Äö√Ñ√Æif you make bad decisions and have poor instincts, it is advised that you work with someone who does not! Why? Color should be carefully chosen, but it should not be overanalyzed. Color is color. It either works or it doesn’t. It‚’ kind of like a hair cut. If you get a bad haircut, maybe it‚’ bad because you […]

Helpful Ways to Avoid a Creative Block- Part 1

It happens. ¬¨‚ĆSometimes you just hit that creative wall. ¬¨‚ĆFor individuals who thrive on creativity, or whose jobs revolve around having to being creative, like the Advertising Industry, experiencing that creative block can be very frustrating and at times stressful. ¬¨‚ĆRelax. ¬¨‚ĆHere are some tips we found that might help when you come face to face with that wall. 1. Sketch or doodle in a notebook. ¬¨‚ĆWhen you’re faced with a new project, try just sketching out concepts or ideas in a notebook. ¬¨‚ĆDrawing or doodling has a way of freeing up your mind and usually helps to distract from the millions of other things going on in there- because we all know that the mind can be a crazy, hectic place sometimes. ¬¨‚ĆTaking a few minutes to draw is a good way to get the creative juices going again and you might be surprised how easily ideas come back […]

Continue Reading HOW TO DRIP LIKE APPLE: A GUIDE TO ANTICIPATION MARKETING

How to Drip like Apple: A Guide to Anticipation Marketing

“They’re making another one already?” That’s what people say when rumors of the next iPhone first begin to surface. But what do they say when it’s finally out? “Oh you got the new one!? I’m picking mine up next week.” How in the world does Apple get people to this point? From “I’ll wait till the next one” to “Backorder!? Why didn’t they make more?‚” It’s simple really. They drip like Chinese water torture. Even if you’re not familiar with the term “drip” I guarantee you’ve experienced it. It’s when companies release bits of information about their product to customers slowly. Always enough to peak their appetite, but never enough to satisfy. It leaves them starved for the next morsel of information. It’s how Apple gets people eating out of their hands and forming lines days in advance of release dates. It starts with a rumor. Then a few more […]

How Paper is Made

As promised in my last post, An Ode to Uncoated Paper, I am back to talk about the paper making process. Talking about paper, without sharing details on how it‚’ made, would feel too much like cheating you out of valuable knowledge! Besides, you’ll be amazed at what you’re about to learn. Let‚’ keep this basic shall we? The paper machine has four principal units‚Äö√Ñ√Æforming section, press section, drying section and machine calendaring. Not so complicated and I bet you’re wondering if the machine calendaring is where calendars are made. It‚’ not, by the way. Forming Section Here is where the paper stock, before it becomes paper, is first diluted with water to create a special pulp consistency. It is then pumped into the headbox and the pulp is spread along the width of the machine which moves the pulp onto a finely-woven plastic belt. The water is then drained […]

5 Ways to Break From Your Blog and Save Your Sanity… While Keeping Readers Interested

Let‚’ face it. Sometimes blogging becomes a tedious chore filled with procrastination and writer‚’ block. And that‚’ a shame, because it should be a joyful relationship between you and your audience. But no matter how passionate you are about your subject you will inevitably need a break. A breather to recoup and refill your creative reservoir. But here‚’ the problem‚Äö√Ñ√Æwhile you’re off taking a break your readers are becoming disinterested and forget about you completely. So what do you do? Should you push through it and keep writing?¬¨‚Ć Probably not‚Äö√Ѭ∂ Here‚’ the scary truth. If you dread writing posts, your readers can always tell. They will see a clear lack in quality and your posts will be unfulfilling to them. That‚’ when you see your subscriber list and reader engagement tank. It‚’ how you turn an outstanding blog into a complete failure. But there is a way to take a […]

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An Ode to Uncoated Paper

Let‚’ talk about uncoated paper and why it‚’ my favorite. Now, you may be thinking that shiny glossy coated paper is far superior, but this is not the case. Most people, including clients and some colleagues, often assume that the silky glossy sheen adds a level of elegance to printed paper pieces making it an ideal choice for business cards and marketing brochures. Its smooth finish varies from an eggshell to glossy texture. Sure, super-super glossy paper can get pretty fancy and coated paper includes its own roundup of funky textures. Coated paper is pretty cool when we’re talking about synthetic, tear-resistant and water-resistant papers. Imagine the endless possibilities of tear-free or water-resistant paper. Got your wheels turning now I bet! Now, let‚’ introduce why I love uncoated paper all the same and if not more. First and foremost, uncoated paper comes in all the pretty colors and textures. Do […]

Content Marketing Demystified

Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here‚’ what Wikipedia has to say: Content marketing¬¨‚Ćis any¬¨‚Ćmarketing¬¨‚Ćformat that involves the creation and sharing of¬¨‚Ćmedia and publishing content¬¨‚Ćin order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A‚’, photos, etc. Pretty basic, but you get the idea of the fundamental purpose of content marketing. Create content. Promote it. Acquire new customers. SEO and the Biggest Content Marketing Myth Is content marketing great for SEO? Absolutely. When you add a blog to your website and write high quality posts you become an authority for your industry. Google recognizes authorities and rewards them by ranking them higher for industry terms. However, there […]