Pay-Per-Click (PPC) Advertising

Start driving qualified customers to your website today!

Organic listing results are free and display ranking is determined largely upon a search engines underlying algorithms. An advertiser cannot pay their way to the top with organic listing results.

Pay-Per-Click (PPC) textural ads, that appear with the organic listing results, on the other hand, allow you to bid for your ad placement and ranking. What’s more, the display results are instantaneously quantifiable through analytics (site metrics) and traffic analysis.

However, it is not as easy as just out-bidding your competition to ensure your ad displays with the organic results. To win at this game requires a superior level of commitment and time ‚something our expert staff specializes in.

Our Pay-Per-Click multi-step process includes:

  1. Site Analysis
  2. Competitive Analysis
  3. Keyword Research & Development
  4. Contextual Ad Development (search engine & content network delivery)
  5. Display Ad Development (impression-based delivery)
  6. Negative Keyword Research & Development
  7. Continuous Monitoring, Analysis, Editing & Reporting

PPC can begin to drive qualified traffic to your website today ‚potential customers who are already looking for what you have to sell.