What is Search Engine Marketing (SEM) and how can it help my business?
Simply put, Search Engine Marketing (SEM) is a collaboration of internet-based tactics that collectively make your website appear on a search engine results page. It’s all based on the relevance of the keywords a prospect uses to find what you have to sell.
There are lots of tactics and new techniques arrive all the time. The two most common methods for making your website appear on the results page of a search query are Search Engine Optimization (SEO) and Pay Per Click (PPC).
The key benefit of SEM for your business is the opportunity to put yourself in front of a prospect that’s already looking for what you have to sell. It’s not low hanging fruit, it’s in the basket waiting for you. All you have to do is be there to pick it up.
All of our client’s marketing and advertising programs start online! And why not? Why wouldn’t you invest your advertising dollars first and foremost on the prospects that are already looking for what you have to sell? Of course you would.
We’re experts at helping businesses succeed online.